100 Thieves announce Foundations Collection, an apparel line that will be available for everyone, every day.
Since its founding in 2018, 100 Thieves has become known for its apparel in the esports industry. The company’s apparel business rivals that of FaZe Clan who have produced numerous different partnerships in previous years. 100 Thieves has gone global with its apparel, seen by people outside the gaming industry such as YouTuber Casey Neistat.
100 Thieves has skyrocketed recently in esports with the success of its League of Legends and VALORANT rosters. However, the main driving force behind 100 Thieves has always been its clothing. In past years, 100 Thieves has released limited-edition drops that have sold out in minutes. Those drops usually happen a few times a year and have ranged in items between one to 15 depending on the year. That will now change with the addition of the Foundations Collection which will be an apparel line that lasts year round.
100 Thieves Foundations Collection will be available indefinitely
In the latest video produced by 100 Thieves, CEO Matthew “Nadeshot” Haag walked fans through the previous editions of apparel. That line started back in 2018 before 100 Thieves ever entered an esport title. The main complaint from fans of the brand has been the lack of accessibility to the pieces of clothing. However, that all changed with the addition of the Foundations Collection. To make 100 Thieves available for everyone, Nadeshot has made the collection available year round. The collection will restocked much like the LA Thieves clothing line for the team’s Call of Duty team.
100 Thieves Foundations
7.3.21. 12 PM PT.https://t.co/8q3ChCqYeK
We’re excited to announce our first always on apparel line: Foundations. We created this product with the intent to provide something foundational for anyone, every day. pic.twitter.com/15Td5TfFGT
— 100 Thieves (@100Thieves) June 28, 2021
Not only will the Foundations Collection be available year round, but 100 Thieves COO John Robinson also confirmed the collection will accept returns. In previous years, the 100 Thieves apparel has not been able to be returned due to a lack of inventory. As the brand evolves, 100 Thieves will add other items and colorways to the Foundations Collection for fans to purchase.