Business

100 Thieves partners with Chipotle through 6-minute ad

03/13/2020

Lifestyle brand and North American gaming organization 100 Thieves announced its new partnership with popular food chain Chipotle. The organization shared the news through a 6-minute video on its Twitter account. Additionally, it has created a few special menu items only available in the US.

Chipotle has now become one of 100 Thieves’ many partners. It joins alongside other companies such as Cash App, NZCT, Red Bull, Totino’s Pizza Rolls, and more. This new partnership brings its name to the forefront of Chipotle’s 2,489 US restaurants.

Nadeshot took some time away from the company for a few weeks and here are our biggest takeaways:

➡️ Froste can’t spell CEO
➡️ Matt looks great with long hair
➡️ Chipotle increases employee happiness

Welcome @chipotletweets to the 100 Thieves family! #100T pic.twitter.com/2LJeLM2NPj

— 100 Thieves (@100Thieves) March 12, 2020

An entertaining ad

100 Thieves’ video advertisement, which has 4,400 likes and counting, shows the difficulties that founder Matthew “Nadeshot” Haag faces on an everyday basis. He says no longer plans to work if his team doesn’t take anything seriously.

“The last couple of weeks have just been really hard, it’s been tough. That’s how I would describe my life: just difficult. I’m losing myself. I just don’t feel like I have any time for me at all.”

The camera then cuts to a scene where he’s seen recording a video with the team being rudely loud behind him. That’s when he storms off and quits.

Next, “Hatthew Haag” comes in. He delivers Chipotle to the team on an everyday basis and eventually helps everyone out with their usual problems. What the team suspects, though, is that Hatthew is really just Nadeshot in a wig. He denies this and continues to place Chipotle burritos in unsuspecting areas around their Cash App Compound.

Towards the end, Nadeshot walks into the same room as Hatthew, who is being appreciated by everyone for all of his help. Once Nadeshot greets the team, they look incredibly confused as both Hatthew and Nadeshot stand side-by-side. After the scene, Nadeshot introduces its new partnership with Chipotle.

“100 Thieves has officially partnered with Chipotle. I hope you guys are excited for all the incredible things we’ll do together in for this next year and a big thank you to Chipotle for supporting our team.”

Special menu items

Additionally, new menu items have been created that are available online-only:

Nadeshot Burrito:

Double Steak, Brown Rice, Tomatillo-Green Chili, Salsa, Cheese, and Romaine Lettuce plus Chips and Tomatillo-Green Chili Salsa

Jack “Courage” Dunlop Bowl:

Double Chicken, Extra Brown Rice, Tomatillo-Green Chili Salsa, and Extra Roasted Chili-Corn Salsa

BrookeAB Bowl:

Steak, White Rice, Roasted-Chili Corn Salsa, Romaine Lettuce, Cheese, and Queso Blanco

Peep the @chipotletweets app @Nadeshot, @CouRageJD, & @BrookeAB's go-to Chipotle orders are now available under the Featured tab! US only.

Get it delivered now: https://t.co/P2h1LJPY0x pic.twitter.com/kojNKcgwKU

— 100 Thieves (@100Thieves) March 12, 2020