Esports organization and apparel company 100 Thieves has signed with the Creative Artists Agency (CAA), based in Los Angeles, California. 100 Thieves has become a known name in the content industry with its creators and apparel lines. They currently house some of the most up-and-coming content creators, like Rachell “Valkyrae” Hofstetter and Jack “Courage” Dunlop.
Valkyrae recently became the fastest-growing streamer in the world with her Among Us content. Courage has become one of the most popular Warzone streamers and has cast several prestigious events like the Fortnite World Cup. 100 Thieves have also gained the traction of popular YouTuber Jimmy “MrBeast” Donaldson and TikToker Bella Poarch.
Together, 100 Thieves has almost 1 million subscribers on YouTube and 800,000 followers on Twitter. That isn’t counting their Instagram pages for both their brand and exclusively for their apparel. Their gaming Instagram has nearly 1 million followers and their apparel brand has over 200,000.
100 Thieves COO John Robinson said the following about the companies signing with the CAA: “Big news for 100 Thieves today. As we continue to launch new content, we’re excited to partner with CAA to help us grow our entertainment business.”
100 Thieves continues to grow through CAA
100 Thieves’ apparel has been seen on multiple celebrities, including the New Orleans Pelicans’ Josh Hart and the Phoenix Suns’ Devin Booker. Other influencers like Casey Neistat and his wife have also been seen wearing the apparel brand.
Last year, 100 Thieves built the 35 million dollar Cash App Compound where their members and employees reside. Last February, the team released their 100 Thieves Numbers Collection, which saw the very first in-person release. Fans of the brand could come to the compound to purchase the collection and meet the team.
Unfortunately, due to COVID-19, the team has been unable to re-open their compound to the public. However, they are continuing to release apparel with the recent “No Camping” collection. CEO Matthew “Nadeshot” Haag recently cast the MrBeast Creator Games wearing a new piece of apparel. Nadeshot later confirmed that the tie-dye hoodie he was wearing would be released to the public.
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