Allied Esports has announced a partnership with gaming peripherals brand HyperX for its upcoming online tournaments offering. With the ongoing situation regarding COVID-19, the two brands will collaborate on moving the former’s popular weekly competitions online.
Allied Esports and HyperX
Jud Hannigan, CEO of Allied Esports, commented in a release:
The current landscape has required us to come together as a team, pivot quickly and lean on trusted partners,” said. “Our relationship with HyperX continues to grow and we’re fortunate to be able to work alongside them to enhance this experience for our existing community members and the fans we will engage for the first time through this new offering.
Allied Esports and HyperX will work together on social media and marketing promotion for the new format. The online tournaments will feature cash and peripherals as prizes, both a free and paid entry option, and no requirement on level of play for entry. The competitions will be hosted on popular esports titles like Apex Legends, Call of Duty: Modern Warfare, Rainbow Six: Siege, and Fortnite.
The two companies signed a naming rights deal in 2018, which led to the establishment of the HyperX Esports Arena in Las Vegas, Nevada; HyperX Esports Studio in Hamburg, Germany; and the HyperX Esports Trucks in North America and Europe. Allied Esports has since participated in the creation of a multitude of facilities in North America, Europe, China, and Australia through direct operation or membership.
After the suspension of its physical events on March 14, Allied Esports has pivoted its events to an online format. The company still offers certain services like remote streaming support and tournament design. It recently helped produce the Los Angeles Football Club’s online FIFA 20 matches, which were hosted as part of the Gaming Charity Challenge Series to raise funds for the fight against COVID-19.