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North American organization Evil Geniuses announced Wednesday that they have partnered with English Soccer team, the Wolverhampton Wanderers. 

In addition, Chinese multinational conglomerate holding company Fosun, which acquired Wolves in 2016, will hold a minority stake in Evil Geniuses. The deal values Evil Geniuses at $255 million post-investment, according to the press release. 

Evil Geniuses are looking to expand into the Asian region by leveraging Wolves’ marketing presence and training facilities in the region. 

Evil Geniuses x Wolverhampton Wanderers

Wolves, like other Premier League clubs, including Manchester City and Manchester United, field esports teams, particularly on titles such as eFootball and FIFA. Evil Geniuses, however, have expanded to multiple titles, including Counter-Strike, VALORANT and League of Legends. 

“We are thrilled to partner with Wolves, a storied football club and strong sports and entertainment brand that aligns with our values and mission,” said Nicole LaPointe Jameson, Evil Geniuses’ Chief Executive Officer in a press release.

“This deal will help power Evil Geniuses’ expansion into the Asian markets while also providing new capital to sign more world-class players and grow into new esports titles.”

“This is an incredibly exciting partnership for Wolves and Wolves Esports. We have very lofty ambitions in esports, and this partnership allows us to learn from the very best in Evil Geniuses,” said Wolves’ General Manager of Marketing and Commercial Growth, Russell Jones.

“We’ll be pooling resources across analysis and performance as well as marketing and commercial to service and grow both organizations. We are looking forward to working with Evil Geniuses on a number of fan engagement initiatives over the next few months, and when travel routes allow, we will be encouraging our teams to visit and engage with one another.”

Wolves’ will feature their iconic branding  on Evil Geniuses’ jerseys as part of the patnership.

The press release can be read in full via the Evil Geniuses website.

George is the lead reporter for Upcomer from the United Kingdom.
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