Gen.G and Toyota announce 10-day gaming stream virtual race
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Gen.G and Toyota just announced a 10-day gaming stream virtual race event. Kicking off July 19 and concluding on July 28, the Toyota Sedan: Drive Your Game features nine content creators on three teams.

How to participate in Toyota Sedan: Drive Your Game

The winning team will receive prizes for their community members. A PlayStation 5 and gift cards are on the line.

Each team’s process is measured by images of Toyota sedans completing laps and earning points. The score can be found at the bottom of each livestream. Viewers can help drive the cars forward by sending Toyota sedan emotes in the live Twitch chat.

Gen.G and Toyota announce 10-day gaming stream virtual race Toyota Sedan: Drive Your Game
The Toyota Sedan: Drive Your Game teams. | Provided by Gen.G and Toyota

“These emotes, along with social media likes and comments, will be a strong factor in deciding the winner of this one-of-a-kind experience,” the announcement said.

Tony Mueller, the vice president of integrated marketing operations at Toyota Motor North America, said he’s thrilled to launch the Toyota Sedan: Drive Your Game with Gen.G.

“With this campaign, we strive to promote friendly competition within the gaming community by creating spaces where players and spectators can come together to participate in a unique partnership that highlights our incredible Toyota sedan lineup,” Mueller said.

Content creators take the stage

The Gen.G and Toyota event features gamers, streamers and esports players. They come from games like League of Legends, Teamfight Tactics and Minecraft. Some of the content creators include Tim “Nemesis” Lipovšek, Gloria “Ploo,” Caroline “Captain Puffy,” Avery “Siha,” Nathan “Stanz” Stanz, Jessica Kim and Shelby “Shubble” Graces.

Below is the schedule for each content creator:

July 19 3pm Hannah
July 20 3pm Krysta
July 21 7pm Nicki
July 22 4am Nemesis
July 23 5pm Emily
July 24 Noon Becca
July 25 10pm Luxx
July 26 Noon Puffy
July 27 11am Stanz
July 28 4pm Group

“Streaming is an essential part of the gaming landscape and we are excited to continue to deliver fresh content with a fun twist to our fans,” Martin Kim, the vice-president of strategic partnerships at Gen.G, said. “We have a vibrant history with Toyota so it was fitting to partner with the brand to bring this event to life.”

In the past, Gen.G and Toyota collaborated on the Toyota Sienna Dream Builds Minecraft event.

Amy Chen is an esports journalist and enthusiast who specializes in in-depth interviews and breaking news. A University of Toronto and Humber College graduate, she is passionate about building up the Canadian esports industry. Her current favorite games are Hearthstone and Heroes of the Storm, and she has always had a soft spot for World of Warcraft!