South Korean pop singer Lee Sun-mi, most well-known as SUNMI, released a music video, “Go or Stop?” in partnership with the League of Legends franchise and reigning world champions DWG KIA.
The video was released hours before the team embarked on their campaign to repeat as champions at the most-watched esports tournament in the world and posted on the official DWG KIA Youtube page.
While the music video doesn’t contain any of the players competing in the League of Legends World Championship, the team emblem (and KIA automobiles) features throughout the video.
“Go or Stop?” isn’t the first time SUNMI has collaborated with DWG KIA, the pop star in 2020 posting a photo of herself wearing the jersey of the team’s star mid laner Heo “ShowMaker” Su on Instagram.
Earlier this year, ShowMaker and SUNMI met in a video produced by DWG KIA for the first time. In the video, SUNMI helped the 21-year-old video gaming superstar raise his selfie game, showing ShowMaker how to take profile photos for social media.
DWG KIA kicks off their defense of the League of Legends world championship trophy, the Summoner’s Cup, on Oct. 11 at 4 a.m. PST / 8 p.m. Korea Standard Time when they play the 2019 champions China’s FunPlus Phoenix.