Niantic supports #BlackLivesMatter with a plan of action
Close Menu

Hit enter to search or ESC to close

People all over the globe have been joining in on a movement for justice and equality. Ever since the world witnessed the murder of George Floyd on social media, protests and riots have surfaced to the top. People of all professions and backgrounds have taken a stance to support the Black Lives Matter movement. Along with those protestors, esports organizations and game developers also made their voices heard. One business, Pokémon GO developer Niantic, has released a plan of action outlining the donations and changes in their workplace.

“We are witnessing an unprecedented movement that opposes the systemic racism that limits opportunity and oppresses billions of people around the world,” the statement opens. “As the past few days have made clear, we must do better.” Throughout the letter, Niantic CEO John Hanke outlines the company’s plan of action to improve its commitment and allyship to inclusive gaming. Additionally, he mentions its donations to programs that support racial equality.

Improving the workspace

In its plan to improve the workplace, Niantic indicates its need to support its Black and underrepresented minority employees. It also calls upon its non-Black employees to help combat systemic racism and social injustice in the industry.

The first order of action is to develop Diversity and Inclusion training with a focus on allyship. Hanke states it is the responsibility of their non-Black employees to educate themselves and each other. Next, Niantic plans to up its commitment to Treehouse, whose mission is to diversify the tech industry. Additionally, it will hire five UX/ Designers and five QA analysts for apprenticeships. Afterward, it plans to hire 80-100% of them.

Other calls to action include expanding its partnership with Gameheads, a nonprofit that teaches game development to children. Niantic plans to provide $25,000 in scholarships and more.

Donations and support

Like many other organizations, Niantic has also chosen to donate a lump sum of money to organizations that support the cause. It plans to donate all proceeds from the Pokémon Go Fest 2020 ticket sales for new projects from Black Gaming. Half of these proceeds, at least $5 million, will go to supporting black creators. Niantic will donate the other half to US nonprofits that help local communities rebuild.

Additionally, it will donate over $100,000 to the Marsha P. Johnson Insitute. This will provide support for Black trans people as well as non-Black LGBTQ+ communities.

A history of progressive views

Niantic has a history of social responsibility, so its support of Black Lives Matter comes as no surprise. In the past, it has created social impact through education, environmental protection, and female empowerment. It has partnerships with the National Park Foundation, as well as Tech Row Fund and more.

Moreover, Hanke pleads for readers to educate themselves on what’s going on in the world and to contribute to the movement. The fight for justice and racial equality continues on, and Niantic is here to lend a helping hand.