After adding local convenience store AMPM as a sponsor earlier this year, this sponsorship focuses on the physical side of esports. Therabody is well known among soccer teams such as Arsenal and Real Madrid, Formula 1 Racing teams like Red Bull Racing and basketball players like Paul George. They sell numerous types of percussive, therapy massage devices among other health and wellness products. This is the first time they have sponsored an organization in the esports space.
In an announcement video on Twitter, Shock players are seen using a variety of Therabody Theraguns on their arms, wrists and necks.
Championship teams deserve the best
— NRG (@NRGgg) July 28, 2021
The need for physical wellness in esports
While esports may not seem like very physical activity, players can face many issues, including injuries to wrists and fingers, which are common in traditional sports. For example, temporarily retired Overwatch League player Jung “Xzi” Ki-hyo had to take time off due to severe neck pains. That’s why physical therapies can help alleviate the issues professionals face while playing their respective games.
NRG is far from the only esports organization to partner with a wellness brand. Earlier today, the Minnesota Røkkr-owned organization Version1 announced a partnership with Nature’s Way vitamins. Both the team and the company they partnered with mentioned how important it is to get players healthy when competing at the top level.
The exact details of Therabody and NRG’s deal has not been disclosed at this time.